Privacy policy

<div class="policy">
  <p><strong>Last updated:</strong> 01/09/2025</p>

  <p>Proplytics respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you use our website and Services.</p>

  <h2>1. Information We Collect</h2>
  <ul style="list-style: disc; margin-left: 1.25rem; padding-left: 1.25rem;">
    <li><strong>Personal Identification Data:</strong> Name, email address, billing address, and contact details.</li>
    <li><strong>Order Information:</strong> Property search criteria, service requests, and payment confirmations.</li>
    <li><strong>Payment Data:</strong> Processed securely via third-party payment providers (we do not store card details).</li>
    <li><strong>Technical Data:</strong> IP address, browser type, and website usage information (via cookies and analytics).</li>
  </ul>

  <h2>2. How We Use Your Information</h2>
  <ul style="list-style: disc; margin-left: 1.25rem; padding-left: 1.25rem;">
    <li>Process and deliver your orders.</li>
    <li>Communicate with you about your order or enquiry.</li>
    <li>Provide customer support and improve our Services and website.</li>
    <li>Comply with legal and regulatory obligations.</li>
  </ul>

  <h2>3. Sharing Your Information</h2>
  <ul style="list-style: disc; margin-left: 1.25rem; padding-left: 1.25rem;">
    <li>We do not sell or rent your personal data.</li>
    <li>We may share limited data with trusted third-party service providers (e.g., payment processors, email delivery, IT support) strictly to enable service delivery.</li>
    <li>We may disclose information if required by law, regulation, or court order.</li>
  </ul>

  <h2>4. Data Retention</h2>
  <ul style="list-style: disc; margin-left: 1.25rem; padding-left: 1.25rem;">
    <li>We retain personal data only as long as necessary for the purposes in this policy, including legal, accounting, and reporting requirements.</li>
    <li>Order-related data may be retained for up to <strong>6 years</strong> in line with UK tax and accounting laws.</li>
  </ul>

  <h2>5. Cookies</h2>
  <p>We use cookies and similar technologies to improve user experience, analyse site traffic, and assist with order processing. You may disable cookies in your browser settings, but some features may not function correctly.</p>

  <h2>6. Your Rights (GDPR)</h2>
  <p>As a UK/EU resident, you have rights to access, correct, delete, restrict, object to processing, and port your data, and to withdraw consent where applicable. To exercise these rights, contact us using the details below.</p>

  <h2>7. Data Security</h2>
  <p>We use appropriate technical and organisational measures to protect personal data. No online system can be guaranteed 100% secure.</p>

  <h2>8. Third-Party Links</h2>
  <p>Our website may contain links to third-party websites. We are not responsible for their privacy practices or content.</p>

  <h2>9. Changes to This Policy</h2>
  <p>We may update this policy from time to time. Changes will be posted on this page with an updated “Last updated” date.</p>

  <h2>10. Contact Us</h2>
  <p><strong>Proplytics</strong><br>
     Email: <a href="mailto:info@proplytics.co.uk">info@proplytics.co.uk</a></p>
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